Gnarly bro! Atwater Tigers is thumbs high! This up and coming brand (ok, they have been around for four years and have been killing it worldwide since) has become a staple at our online location as well as our brick and mortar store on the boardwalk in Asbury Park, NJ (City of the Future). Every season just keeps getting better, and their innovation and creativity season after season has kept people coming back for more. It doesn’t hurt that they are a force to be reckoned with in surf, skate, and music. Atwater is repped by such surfers as Noah Johnson, Jamie Sterling, and Sage Hulls, as well as skaters Jeff Grosso and James Reed, plus musicians like Slightly Stoopid and Face to Face. Their link to creative people is endless, and this video by Karim Rejab confirms it. Get Atwater from Style Rocket here.

We’re back here at Style rocket, and we have got some really rad things going on. First up is the big, bad, colorful designs of ambsn. ambsn is a company that was “launched in 2001 by brothers Dylan and Dustin Odbert, as a fundraiser for their friend, Cameron Clapp, who was hit by a train losing both of his legs and right arm. Cameron’s medical bills were covered and he made a speedy recovery, walking on new prosthetics in less than year. The brothers, who initially launched the label as “Ambission,” had started the brand as a way to help a friend in need and suddenly they had a following for Ambission on their hands.

In order to satisfy the unexpected demand, the brothers designed new products and sold Ambission branded T’s to the local high school and college kids in San Luis Obispo county that were backing the brand. In 2004, Dustin and Dylan committed full time to the brand, Dylan would head up Design since he had been an artist from a young age, and with Dustin would manage Sales as he had been working in local surf and skate shops since age 15.

In Sept of 2005 Ambission officially debuted at the Agenda show in San Diego, CA showcasing its first ever Spring collection of T shirts. Initial support and orders came from shops like Panchos, Central Coast Surfboards and Skatewarehouse.com Ambission immediately proved to these core surf and skate retailers that it was a viable up and coming brand, from that point on the ball began to roll.

In Sept of 2006 Ambission was recognized by Surf Expo and Board Retailers Association (BRA) as one of “the top 10 up and coming brands in the nation,” for this they were awarded a free tradeshow booth at Surf Expo in Orlando FL for the January 2007 show! Retailers noticed the publicity generated and many new accounts on both the East and West Coasts were opened.”

As the account base developed and the seasons passed a very important and inspiring mentor by the name of Dick Baker, took notice of the young label. As CEO of Op and President of the Surf Industry Manufacturers Association, (SIMA) Dick was knowledgeable, connected and well respected in the apparel, surf and skate industries. Seeing ambission’s potential, he offered to mentor the Odberts and develop the brand into a true business. With Dick’s encouragement ambsn (the name had been shortened) moved down from Central California to Orange Co. in order to be in the heart of the action sports industry. Each week Dick mentored the boys for a few hours in his apparel 101 courses, leaving them with a solid foundation to grow their brand.

Ambsn is now located in San Clemente CA, selling to the best skate, surf and contemporary shops across the U.S. of A. True to its culture, ambsn remains closely tied to all things human being, action sports and art, delivering unique, stylish, well made apparel season after season.

Go to the Style Rocket site to get new ambsn products!

The Black Hearts Brigade fairy stopped by and dropped of some new goods. We love the cotton/ poly combination and the foil prints. Oh wait, we also love the rivets and stones. Ladies, you will too. Click here to see more Women’s BHB.

Check out the interview with RIPO on one of our favorite art sites, Fecal Face. Check out the interview here.

Enjoy! If we could all drive around Paris like this.

Now while we love a band like Def Leppard, sometimes it’s hard to get their fashion. However, this is something that lead singer Joe Eliot would most certainly sport on stage. We love it. You will too. Click here to see more new Kill City. Remember, real eyes see lies.

Here’s some classic Def Leppard.

Elvis Jesus, drawing from the two most recognizable icons of our life time, make their clothing a cut above all the rest. Why settle for a boring hoodie when you can have this. Season after season they just keep getting better. Give them a try.

We all like a good shower. Seriously though, you may shower, but do you get clean? Anthony for Men are no joke people. Here’s their strategy for doing so:

Spherical beads roll over your face, cleaning, rejuvenating. Aloe Vera and algae soothe, vitamin C nourishes. chamomile smoothes and refreshes.

This stuff works. Click here for more Anthony for Men products.

Free People always have it goin’ on. This time the Crop Circle tank top highlights the new stock here at Style Rocket. Check out more Free People ladies stuff here.

We think this song will be the Summer song of 2009. We also dig the Tron inspired video, it’s infectious. Enjoy!